Khai Media Arts

Monday, 29 October 2012,22:01

Media Art Design 2: Assignment Brief

Media Art Design 2: MMA1123

Assignment 01 (30%)

Brief: This is an individual project. You are a creative person! Think visually!

Students are required to created two conceptual screen

based artworks to provoke/stimulate their target audience emotions.

Both screen design should integrate the appropriate use of visual language and typographic meaning.

Stage01 - branstorming

Stage02 - research & facts finding

Stage03 - precedence studies

Stage04 - project brief

Due: Week 02

Stage05 - initial ideation and conceptualization

Stage06 - idea developments and process

Due: Week 03

Stage07- screen design intergration process

Stage08 - two finalized ideas

Due: Week 04

Objective:

- To understand and explain the psychological interpretations using visual arts.

- To communicate and produce screen based visual communication using word and image effectively.

Evaluation criteria:

- Research documentation: 5%

- Creativity, idea development and sketches of ideas: 15%

- Final Artworks: 10%

Submission Format:

01 Two printed final artworks mounted on black mounting boards

(Your name, id, artwork description printed at the back). Template will be provided.

02 A4 Sketches (landscape format): Idea development and sketches

03 CDROM: - Digital copy of both artworks - Digital Research documentation

- Your Name, id, artwork description + blog links (MS word)

04 Blog Assignment Submission: WEEK

Lecturer:

Nazirah Mat Sin nazirah.sin@mmu.edu.my

Badrolhisham Hashim badrol.hashim@mmu.edu.my